Profesia | Nothing to do? | 2012

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| P r o f e s i a | 2 0 1 2 |

Nothing to do
Smart print ad proposals for largest Slovak job portal profesia.sk

How to tell unemployed people searching for a job in a creative way, that profesia.sk is the perfect solution for them? I have tried it this way. People without job have got plenty of free time and they don't know what to do with it. When they are bored, they often solves riddles, crosswords and puzzles in the magazines to kill some time. So I made a series of print ads that serves also as crosswords, riddles and puzzles with the headline questioning "Nothing to do?". After solving the puzzle they'll get the answer "Visit our web, www.profesia.sk".